Revamping Data Management [OG Partner]
Data management plays a key role in helping organizations make strategic sense of their data and how to best utilize it. IDG Research Services recently conducted a survey asking many of the same questions as one in 2012 to give a clear picture of how organizations are capitalizing on data management today, as well as what challenges and opportunities remain. While it’s obvious that maturity has ushered in clear data goals, many obstacles persist, leading the way to some intriguing gaps. Meanwhile, some compelling evidence reveals that organizations may be rallying to close those gaps.
There is a very predictable pattern that transpires whenever an exciting and promising technology hits the market. One that often kicks off with rapid hype-inspired growth, lulls when encountering skepticism, and then grows again once the results emerge. Often filled with peaks and valleys, it’s a true pattern of maturity. This year’s IDG Research Services survey, sponsored by SAS, paints an interesting picture of exactly where data management is headed—and what’s potentially holding it back.
The numbers show a realistic view of where organizations are in their data journey. It demonstrates that while IT leaders understand the potential, they also realize that in many instances their organizations are not as far along as they once thought they were. According to Anne Buff, a business solutions manager and best practices thought leader for SAS, the survey results also indicate what data is capable of accomplishing within enterprises. “It’s encouraging because today’s enterprises are noticeably stepping away from the shoot, ready, aim approach,” she says. “Instead, they are starting to realize that they need to prepare before they deploy.”