Take Analytics To the next Level [OG Partner]
Using analytics isn't enough
The percentage of respondents who believe analytics creates a competitive advantage for their organization has leveled off.
Time to step it up
The vast majority of respondents believe their organizations need to be doing more with analytics
Dont get left behind
Respondents fall into three levels of analytical sophistication, depending on their culture, actions, and outcomes. The number of companies in the "challenged" category is on the rise.
3 phase of sophistication
- Analytically Challenged
- Analytics Practitioners
- Analytical Innovators