Last year, we moved beyond the “big data” buzz and actually started to do something with it, as more and more data moved into the hands of users who don’t have a traditional background in data science.
These users, known as information activists, wanted to go beyond merely consuming data and instead truly engage with it, using that data to spread new knowledge. Rather than relying on the experts, they sought out self-service business intelligence (BI) solutions, so they could make their own discoveries and craft engaging stories to inspire confident, data-driven decisions.
But, with the sheer amount of data constantly streaming in, information activists couldn’t keep up with all the prep and analysis required to transform raw data into real insights. Which brings us to the dawn of a new era.