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Whole-of-Government Application Analytics to be implemented in Singapore from June 2017

The Singapore government will be implementing Whole-of-government Application Analytics (WOGAA) from next month to enable real-time, automatic monitoring of all government websites and digital services.

The WOGAA platform has been developed by the Government Technology Agency of Singapore (GovTech), together with the Smart Nation and Digital Government Office (SNDGO). It will provide a set of common metrics and measurements to enable public agencies to conduct real-time monitoring of the performance of their websites and digital services, conveniently and cost-effectively.

It consists of a central dashboard, that depicts the overall health status of government websites and digital services and an analytics tool that can be embedded within agencies’ websites and digital services for personal tracking. No personal data will be tracked in the monitoring process.

Metrics tracked, such downloads, number of clicks to get to certain point, bounce rate, abandonment rate (user starts a process on app or website and abandons it midway) etc. would help agencies understand user behaviour. The insights derived from data crunching are expected to enable improvement of public service delivery, helping agencies set and adjust their mobile and web strategies, based on actual evidence.  

According to the press release, GovTech plans to roll out WOGAA from June 2017 onwards, initially for government websites. Digital services and mobile applications will be included gradually.

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