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Contactless Payment Service Available at Singapore’s Changi Airport

Contactless Payment Service Available at Singapore’s Changi Airport

Changi Airport Group (CAG) and a Chinese multipurpose
mobile app giant announced a
three-year marketing partnership
.

The multipurpose app provides social media
and payment services. The partnership aims to improve customer shopping
experience by providing convenience and exclusive deals for the Chinese app
users at Changi Airport’s retailers. All merchants at Changi Airport will offer the alternative payment by the end of 2018. Singapore is the first country in Southeast Asia to provide such a service.

The
Chatter About Cashless Payments

Contactless sale in Singapore is no new
fad. The quiet revolution began in 2001 when public transport fares were
mandatorily transacted using stored-value cards, or EZ-link cards. Thus, for
many, cashless payment has been normalised.

Seventeen years on, the Singapore government
believes its citizens are ready to make the transition to a cashless society. Indicators
which inspire confidence are the strong mobile readiness, and the popularity of
credit and debit card payment methods among Singaporeans.

Electronic payments are expected to lower
transaction costs, boost business competitiveness and raise consumption levels.
All-in-all, cashless payment solutions are the way forward for economic growth
in a time of technological disruption.

While there may be no question that Singaporeans
might be ready to skip the cash for a swipe and tap, how sure is the government
that tourists will follow suit? Globally, the transaction value of contactless
payment is projected to reach USD 2.23 trillion by 2025 (Source: Grand
View Research
). China alone appears to be the forerunner in the
market. Supporting hardware and software are not scarce as tech companies are
developing unique payment solutions for the Chinese market. It appears that
everyone is gearing up for a cashless world.

Everyone’s
a Winner

China boasts the largest mobile payment
market in the world. This is made possible with the popularity of mobile apps
which make use of near-field communication technology.

More than a billion Chinese nationals own the
multipurpose app. Combined with the sizeable number of Chinese tourists arrivals
in Singapore, the payment solution offered by the multipurpose app is
attractive for both merchants and travellers. In a press release, CAG reports
that Chinese tourists accounted for a third of its sales in 2017. The marketing
partnership is set to improve sales revenue in the long run.

CAG is optimistic that the technology
offered by the multipurpose app will improve the overall retail and dining
experience. For starters, tourists will not inhibited by any language barrier
when making purchases.

Furthermore, the hassle of figuring out a
new currency and currency conversion will be obliterated through the use of the
app. To make the deal even sweeter, the app users will be able to enjoy
discounts when shopping at physical stores in the Airport as well as through
its online store iShopChangi.

CAG General Manager for Advertising,
Marketing ad Promotion, Mr. Edwin Lim, said he hopes the latest payment
solution will provide an unparalleled experience. He is confident that the
targeted messaging through the app will improve patronage at the 150 stores
across the four terminals. More can be expected of the partnership as CAG seeks
to customise services for the app’s users.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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