Dubai expands trial run of Bus on Demand service to Dubai Media City
As announced last week, the Roads and Transport Authority (RTA) in Dubai has broadened the scope of the trial operation of Bus on Demand service to include the Dubai Media City as of 15 April 2018.
The bus on demand service is part of RTA’s initiatives under the Dubai Future Accelerators. The trial Bus on Demand service will be free of charge and last for three months.
According to Mr Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency, the Dubai Media City has several vital hotspots such as Nakheel Harbour & Tower Station, American University of Dubai, Dubai Commercial Bank, and Aurora Tower.
RTA has recently added the geospatial data of Al Barsha 1 & 2, Al Warqaa 3 & 4 and Dubai Media City to the MVMANT App. During the free trial operation of the service in the three communities, commuters will be possible to assess the service efficiency and accessibility to riders, response time, and the journey time to destination.
The Bus on Demand service will be offered through the MVMANT app available on Google Play and Apple Stores on smartphones and devices. The 18-seater buses will operate on flexible routes and schedules, and bus drivers can communicate with service requesters through the app to reach the nearest point to their destinations.
“We anticipate a broad response to this service from public transport users, especially as the widening of service covers important areas and passes through Dubai Metro and Tram stations. Thus, it contributes to the integration of public transport network, and eases the mobility of commuters to their destinations quickly and safely,” Mr Bahrozyan added.
“The smart response to the demand of public transport riders is based on the idea of linking certain localities with mini public buses calling at their locations, through a smart app. The App enables commuters to figure out their routes from the start point up to the final destination, book their preferred seats, and pay the fares. The service offers a creative solution for the first or last mile journey between the homes of riders and the nearest public transport station,” he explained.
As part of the initiative, a survey will be conducted at metro stations for residents and employees at Al Barsha, Al Warqaa and the Dubai Media City to gauge their needs, ideas and views about the service before moving to the full operation phase.
In fact, RTA has commissioned a site survey and an opinion poll prior to the launch. Based on the findings of the survey, the bus on demand service will target to serve workers, occupational specialists, and those in the retail and services business.
The site survey was based on several parameters such as demography of service users, car ownership, mobility options, nearest public transport station, preferred mobility choices, service proximity to homes and destinations, waiting time, and comfort, etc.