Dubai launches blockchain-enabled virtual marketplace Tourism 2.0
On 18 April, Dubai’s Department of Tourism and Commerce Marketing (DTCM) launched Tourism 2.0. The initiative is DTCM’s participation in Dubai 10X, and will further the department’s mission to establish Dubai as the leading destination for global travel, business and events by 2020.
Dubai’s Tourism Vision 2020 is a strategic roadmap that set a goal of welcoming 20 million visitors per year by the year 2020, doubling the number welcomed in 2012. In 2017, Dubai welcomed 15.79 million visitors, an increase of 6.2 % over the previous year. Tourism 2.0, will bring Dubai another step closer to achieving the Vision 2020 goal. The overall goal of these initiatives and the strategy is to position Dubai as a top choice for the international leisure and business traveller.
Tourism 2.0 is a blockchain-enabled marketplace that connects potential buyers directly to hotels and tour operators. As a business to business (B2B) marketplace, it will allow hotels and tour operators to connect directly. By accessing hotel occupancy and room rates, operators can communicate offers and availability more effectively to their customers.
With the rise of social media channels promoting destination travel globally, the tourism industry has seen a rise in the demand for personalised travel packages. Tourism 2.0 will also be a consumer-friendly platform that will enable travellers to design personalised travel experiences in Dubai.
Dr Helal Saeed Al Marri, Director General of DTCM, noted the Department’s commitment to adopting emerging technologies such as blockchain to enhance the tourism sector in Dubai.
“By increasing the pace of digital transformation in the travel sector, Dubai Is positioned to expand tourism by bringing innovative start-ups into the ecosystem, which will ultimately deliver value in terms of higher and faster visitor conversion, and greater GDP impact,” said Dr Helal Saeed Al Marri.
"As the pioneer in adopting the most secure and transparent virtualisation technology in the tourism sector, we will be able to streamline booking processes and create democracy in travel for all.”
The Dubai 10X initiative aims to enable government entities in the emirate to foresee global trends in all sectors and position Dubai as the city of the future. Recent new initiatives aligned with the Dubai 10X initiative include the Dubai 3i project, “Police without Policemen” project, the Human Genome Map, Rammas AI platform by the Dubai Electricity and Water Authority and gateless border using biometrics and blockchain.