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Malaysia supports micro-entrepreneurs to boost the country’s e-commerce

An announcement by the Malaysia Digital Economy Corporation (MDEC) a special training and coaching programme aimed at creating sustainable e-Commerce businesses as well as inclusivity in Digital Economy and the ability to compete in the global market.

The successful completion of high potential eUshawan participants was celebrated by MDEC. They were the first batch to complete a special training and coaching programme aimed at creating sustainable e-Commerce businesses.

Under the Ministry of Communications and Multimedia Malaysia, MDEC, formerly known as Multimedia Development Corporation Sdn. Bhd., was formed 22 years ago. It is the lead agency in driving the digital economy, with efforts centred on driving investments, building local technology champions, catalysing digital innovation ecosystems and propagating digital inclusivity.

MDEC is responsible for guaranteeing that Malaysia plays an integral part in developing and nurturing talent to drive digital innovation around the world, at the same time, attracting participation from global ICT companies to invest and develop cutting edge digital and creative solutions in the country.

The eUshawan Level Up Programme is a collaboration between MDEC and Cradle Fund Sdn Bhd’s Coach and Grow Programme, which began on October 2017. It has two stages, with durations of six months and 3 months, respectively. A series of online and face-to-face consultation sessions occurred during the first stage, wherein they had to set their 6-month targets with their assigned personal coaches.

Cumulatively, the participants achieved a total of RM12,043,069 in revenue, which is 125% more than the original target.

The second stage will have these 15 chosen participants undergo an intensive 3-month programme focusing on funding and export readiness.

Participants will go through the following training modules during the programme: Design Thinking, Business and Financial Management, Advanced Digital Marketing, Branding facelift, e-Commerce Website Development, Marketing Production Development. Furthermore, participants also received face-to-face coaching sessions by industry experts.

MDEC CEO Datuk Yasmin Mahmood said, “Our entrepreneurs are the drivers of Malaysia’s Digital Economy growth. Given that, MDEC and our partners are committed to train and equip our micro-entrepreneurs with the tools and skills to succeed in e-Commerce, and ultimately reach global markets via the Digital Free Trade Zone.”

In this endeavour, MDEC partners with agencies like the Ministry of Higher Education, Majlis Amanah Rakyat (MARA), SME Corporation Malaysia (SME Corp), Permodalan Usahawan National Berhad (PUNB) , FELCRA Berhad, Federal Agricultural Marketing Authority (FAMA), Kementerian Pembangunan Wanita, Keluarga Dan Masyarakat (KPWKM) and the Malaysian Agricultural Research and Development Institute (MARDI).

Various universities and training institutions such as University of Kuala Lumpur (UniKL), University Malaysia Kelantan (UMK), Universiti Utara Malaysia (UUM), UiTM Technology Centre Sdn Bhd (UiTM TECH) and Giatmara have also contributed.

She added, “The eUsahawan Level Up programme is a testament to MDEC’s commitment in providing an ecosystem for our micro-entrepreneurs to grow to the next stage. Ultimately, we want to encourage inclusivity in Digital Economy and enable Malaysian entrepreneurs to compete in the global market.”

The programme’s top performer, Muhamad Sharizal Saidin, founder of Perfume Heaven from Malacca, said, “Since I joined eUsahawan Level Up Programme, my online business sales have increased tremendously from 5% to 95%. It opened a new revenue stream for my business by improving new customer acquisition and experience. Now, I can spend more time with family. Thank you MDEC for giving me this opportunity.”

#YOUCANDUIT is a campaign started in 2015 by MDEC that aims to generate digital income opportunities for the Rakyat. There are two initiatives under this campaign: eRezeki and eUsahawan which aim to encourage additional income sources via digital platforms.

eUsahawan is a national initiative aimed at inspiring and providing Malaysian youths and micro entrepreneurs with knowledge on digital entrepreneurship. Around 160,020 Malaysians have been trained by MDEC nationwide.

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