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Credit: Hannover Messe

Credit: Hannover Messe

Singapore forges partnerships at the world’s largest industrial technology trade show in Germany

Enterprise Singapore (ESG), formed through the merger of International Enterprise Singapore and SPRING Singapore, is dedicated to helping Singapore companies build capabilities, innovate and internationalise.

According to latest press release, ESG is leading a business delegation to Germany to support Singapore companies in capturing new markets, innovations and partnerships.

ESG and the Singapore Precision Engineering and Technology Association (SPETA), in partnership with the Singapore Economic Development Board (EDB), are currently leading a delegation of 39 Singapore companies to Germany on business missions and to participate in the first-ever Singapore Pavilion at the world’s leading industrial technology trade show Hannover Messe.

This year’s Hannover Messe is taking place from 23 to 27 April 2018. In October 2018, Singapore will host the inaugural Asian edition, Industrial Automation Asia-Pacific (ITAP).

Singapore Pavilions at Hannover Messe

According to the press release, manufacturing is a key industry driving Singapore’s growth, contributing to about 20% of Singapore’s GDP. According to the World Bank, Singapore is the fourth largest exporter of high-tech goods in the world.

On the other hand, Germany is globally recognised for Industry 4.0, the digitalisation of the manufacturing supply chain to optimise the manufacturing process. Automation and digital technologies benefit the manufacturing sector with improved efficiency and new business models, through networked factories and supply chains, shorter product delivery cycles, higher product quality and more flexible and customisable products.

Given Singapore’s vibrant innovation ecosystem with strong manufacturers and manufacturing solution providers, as well as startups and research institutes, the city-state’s companies and startups are ideal partners for German companies seeking expansion into Asia.

At the two Singapore Pavilions at Hannover Messe, 19 Singapore companies are showcasing their advanced manufacturing products and services. After the show, 22 companies from the manufacturing and energy sectors will continue on two business missions.

Germany-Singapore Business Forum 2018

At Hannover Messe, ESG and the Asia-Pacific Committee of German Business (APA) also organised the biennial Germany-Singapore Business Forum (GSBF) 2018. Over 180 delegates from Singapore and Germany attended GSBF 2018, which featured panel discussions on co-innovation and partnerships to tap business opportunities in ASEAN, followed by B2B business matching sessions.

This significant ESG-SPETA-APA partnership aims to facilitate collaboration between Singapore SMEs and German Mittelstand. This will help Singapore SMEs to expand their global networks, learn best practices, access new capabilities, form new partnerships and tap new customer segments.

“Germany is well known in the world for its technology and innovation. Enterprise Singapore is glad to be able to work closely with EDB, SPETA and our GSBF partner APA to enable Singapore enterprises’ participation in Hannover Messe, and help them establish partnerships with German Mittelstand to learn best practices and jointly explore business opportunities in both Europe and Asia,” said Mr Ted Tan, Deputy Chief Executive Officer of Enterprise Singapore.

Partnership with German Accelerator to boost market access

To improve market access for startups from both countries and promote Singapore as an ideal regional launchpad for German startups, ESG signed a Memorandum of Understanding (MOU) with the German Accelerator at GSBF 2018.

Both organisations will facilitate bilateral partnerships for innovation, knowledge exchange and the sharing of best practices. The MOU signing was witnessed by Singapore Minister for Trade and Industry (Industry) Mr S. Iswaran.

“The MOU we just signed with the German Accelerator today is a new initiative to provide support for startups from both countries to partner each other. Our SMEs and German Mittelstands can also tap on this to identify innovative solutions by startups as they embark on their I4.0 journey,” said Mr Peter Ong, Chairman of ESG.

Two new Singapore-Germany partnerships

Two new partnerships were also announced at GSBF 2018, with the MOU signings witnessed by Minister Iswaran.

ESG facilitated SPETA’s partnership with German industry association IVAM Fachverband für Mikrotechnik (IVAM) to collaborate on the adoption of Industry 4.0 technologies and microtechnology. As a start, both parties will list their members in each other’s member directory to enable companies to connect to potential partners.

According to Mr Steven Koh, Executive Director of SPETA, “the accelerated pace at which technology is advancing and reshaping the world is intensifying the speed that Singapore companies must take to transform their businesses”.

“We are happy to partner Enterprise Singapore in bringing Singapore companies to exhibit and find new partners at Hannover Messe, and will continue to work closely with them to help our SMEs adopt Industry 4.0 technologies, innovate and internationalise,” he said.

The other MOU was signed between Composite Cluster Singapore (CCS), Sakura Tech and German companies Covestro and Hufschmied to establish a Composite Application Centre (CAC) in Singapore as a regional centre of excellence.

Composite Cluster Singapore (CCS) is active in R&D, engineering, manufacturing, training and services related to high-performance composites, while Sakura Tech is a Singapore plastics solutions provider, principally engaged in the manufacturing of high-precision components and contract manufacturing.

The CAC will work closely with international leaders in composites research and provide a platform for companies to tap the latest technologies and create industry solutions. The four parties will drive innovation efforts and promote their products and services in overseas markets, especially in Asia.

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