Thailand’s Digital Economy and Promotion Agency to boost digital transformation awareness

An announcement made by the Bangkok Post highlighted the event of the Digital Economy and Promotion Agency (DEPA) that will be showcasing digital innovations, which aims to boost public awareness regarding digital transformation.

Thailand’s DEPA started its marketing campaign for the event it is staging at the Impact Muang Thong Thani on 19 to 23 September 2018, which will be showcasing digital innovations.

DEPA is targeting to reach 1 million attendees for its Digital Thailand Big Bang 2018 event with the theme, “Thailand Big Data”, which aims to boost public awareness regarding digital transformation.

This year will be the first time that the Big Bang event will have regional offshoots in four provinces with the objective of increasing digital tech awareness in local communities. From July to August 2018, the events will be held in the four provinces of Khon Kaen, Chiang Mai, Rayong and Songkhla.

Minister for Digital Economy and Society Pichet Durongkaveroj explained that all four provinces were selected because of their potential for the Smart City pilot project.

Minister Pichet said that 190 million baht has been allocated to fund the Big Bang events nationwide. The government expects that these events will be able to create awareness to more than 100,000 people in each province. This will bring the importance of everyday digital usage to more than 500,000 households.

He added, “The government has tasked the DE Ministry with hosting the event in major provinces to create tech awareness and encourage small and medium-sized enterprises and startups, providing them greater opportunities through business matchings and showcases.”

Minister Pichet said that the government needs to continue creating social awareness for Thailand's digital transformation.

The venue, Impact Muang Thong Thani, increased the space that the Big Bang event will use. 60,000 square metres were allocated to accommodate more cutting-edge technology showcases. Moreover, the duration of the event was extended to five days, which gives the public more opportunities to take part in the event.

DEPA President Nuttapon Nimmanphatcharin said the event in Khon Kaen, on 6 to 8 July 2018, will focus on presenting the Smart City development plan. This is a medical hub policy that focuses on modern, convenient, fast, safe and mobile care and the area's overall digital industry potential.

The event in Chiang Mai, on 20 to 22 July 2018, will highlight intelligent simulation for the better provision of municipal services for the city.

The flagship projects under the Ministry for Digital Economy and Society, including the Eastern Economic Corridor, will be presented during the event in Rayong, on 17 to 19 August 2018.

The event in Songkhla will focus on Smart City development and the border economic zone there. Also to be presented is the cooperation among the local government, private sector and institutes of higher learning on areas ranging from tourism to digital transformation. The event is scheduled on 24 to 26 August 2018.

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