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US e-commerce company to establish APAC HQ in Melbourne boosting Victoria’s reputation as e-commerce leader

US e-commerce company to establish APAC HQ in Melbourne boosting Victoria’s reputation as e-commerce leader

The announcement that a leading US
e-commerce company will establish its Asia Pacific headquarters in Melbourne
has boosted Victoria’s reputation as a leader in e-commerce.

Brand Value Accelerator (BVAccel), is a US
digital agency that delivers innovative e-commerce and digital marketing
services to high-growth brands such as MVMT, Red Bull, Ivory Ella, Kopary
Beauty and Cupshe.

According to the report
released by the Victorian
Government
, the Andrews Labor Government has worked hard to secure
the investment, with Minister for Trade and Investment Philip Dalidakis meeting
the company in the United States last year.

Minister for Trade and Investment Philip
Dalidakis said that global e-commerce leaders are choosing Victoria and that
they are welcoming this investment by Brand Value Accelerator, a company that
will help local companies tap into massive online markets.

BVAccel was one of the original six Shopify
Plus agencies and is currently the largest Shopify Plus agency in the world.
The company’s new Melbourne office will be creating 50 new jobs, which will
consist of designers, developers and marketing staff.

BV Accel Vice-President of Business
Expansion Mr Will Fisher explained that their expansion into Australia is a
strategic accomplishment for BVAccel. They are going to launch their presence
there with a goal of hitting the 50-employee mark.

This announcement adds one more to the
growing list of major global e-commerce companies that are setting up in the
region. Other notable companies who have set up regional headquarters in
Victoria are China’s top two players, Alibaba and JD.com, which chose Melbourne
as well. US giant Amazon, on the one hand, established its first Australian
logistics centre in Dandenong.

The rise of Victoria as an e-commerce hub
is not only providing jobs for local tech workers, but it is also creating
opportunities for local businesses to take their world class products to
hundreds of millions of new online customers around the world.

The Victoria Government encourages local
businesses to make the most of this opportunity by partnering with global e-commerce
leaders to deliver workshops on how to market products online.

Local businesses such as Swisse, Goat Soap
and Ego Pharmaceuticals are all seeing rapid growth in e-commerce sales. They are
great examples of how tapping into these global markets creates jobs locals and
boosts the Victorian economy.

Minister Dalidakis highlighted how they are
establishing Victoria as a regional leader in e-commerce, an initiative that is
paying off with the creation of jobs for locals and incredible opportunities
for Victorian companies.

He furthered that the move is a significant
step forward in establishing the company as one of the most capable commerce
and digital marketing partners worldwide.

Moreover, consumers expect the opportunity
to engage with brands where, when, and how they want, and BVAccel believes that
they can help level the global playing field for all kinds of wonderful
Australian and Kiwi brands.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

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CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

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Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

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HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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