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US e-commerce company to establish APAC HQ in Melbourne boosting Victoria’s reputation as e-commerce leader

The announcement that a leading US e-commerce company will establish its Asia Pacific headquarters in Melbourne has boosted Victoria’s reputation as a leader in e-commerce.

Brand Value Accelerator (BVAccel), is a US digital agency that delivers innovative e-commerce and digital marketing services to high-growth brands such as MVMT, Red Bull, Ivory Ella, Kopary Beauty and Cupshe.

According to the report released by the Victorian Government, the Andrews Labor Government has worked hard to secure the investment, with Minister for Trade and Investment Philip Dalidakis meeting the company in the United States last year.

Minister for Trade and Investment Philip Dalidakis said that global e-commerce leaders are choosing Victoria and that they are welcoming this investment by Brand Value Accelerator, a company that will help local companies tap into massive online markets.

BVAccel was one of the original six Shopify Plus agencies and is currently the largest Shopify Plus agency in the world. The company’s new Melbourne office will be creating 50 new jobs, which will consist of designers, developers and marketing staff.

BV Accel Vice-President of Business Expansion Mr Will Fisher explained that their expansion into Australia is a strategic accomplishment for BVAccel. They are going to launch their presence there with a goal of hitting the 50-employee mark.

This announcement adds one more to the growing list of major global e-commerce companies that are setting up in the region. Other notable companies who have set up regional headquarters in Victoria are China’s top two players, Alibaba and JD.com, which chose Melbourne as well. US giant Amazon, on the one hand, established its first Australian logistics centre in Dandenong.

The rise of Victoria as an e-commerce hub is not only providing jobs for local tech workers, but it is also creating opportunities for local businesses to take their world class products to hundreds of millions of new online customers around the world.

The Victoria Government encourages local businesses to make the most of this opportunity by partnering with global e-commerce leaders to deliver workshops on how to market products online.

Local businesses such as Swisse, Goat Soap and Ego Pharmaceuticals are all seeing rapid growth in e-commerce sales. They are great examples of how tapping into these global markets creates jobs locals and boosts the Victorian economy.

Minister Dalidakis highlighted how they are establishing Victoria as a regional leader in e-commerce, an initiative that is paying off with the creation of jobs for locals and incredible opportunities for Victorian companies.

He furthered that the move is a significant step forward in establishing the company as one of the most capable commerce and digital marketing partners worldwide.

Moreover, consumers expect the opportunity to engage with brands where, when, and how they want, and BVAccel believes that they can help level the global playing field for all kinds of wonderful Australian and Kiwi brands.

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