About This Author

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Ahmed Aly Shaban GUEST

Prime Minister's Office of UAE
Senior Consultant
Ahmed is a Senior Consultant in Prime Minister's Office of UAE. Ahmed has over 15 years of professional experience in Government Service development, Service delivery, Customer Experience Strategy, Research & Consultancy, Service Excellence and Organisational development in both government and private sector corporations, where he led different related initiatives in different UAE government entities. In addition to his extensive experience in one of the leading Market Research and studies firms where he was leading the Customer satisfaction studies (MENA Gov. Champion). Ahmed iscurrently a PhD candidate in IBS-UTM (International Business School - Universiti Teknologi Malaysia) and holds MBA degree from the University of Atlanta in USA and Bachelor’s Degree in Communications Engineering from Cairo University of Egypt. His PhD thesis is Data Driven Customer Experience and the RoadMap to deliver Happiness,

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