The advanced developments aim to solve key online issue in the sector: fitting.
The process eliminates expensive equipment and increases shopper convenience.
release by the Hong Kong Trade Development Council
stated that the 25th Hong Kong Fashion Week for Spring/Summer
(9-12 July), featured a seminar titled “The Next Wave in Fashion
Technology” at the Hong Kong Convention and Exhibition Centre.
During the seminar, Dr
Li Li, Associate Professor at the Institute of Textiles and Clothing, Hong Kong
Polytechnic University, analysed the topic “Intelligent Manufacturing and its
Medical Application of Wearable Electronic Textile Products” while Dr Andrew Zhu, CEO of TOZI Technology Company
Limited, spoke about “Intelligent 3D Human Modelling – Making Shopping
Well-fitting Clothes Easy and Fun”.
Manufacturing and its Medical Application of Wearable Electronic Textile
Dr Li Li co-ordinated the “A Novel
Approach in Thermal Functional Textile with Conductive Materials” project which
won a Silver Award at the 42nd International Exhibition of
Invention of Geneva, Switzerland in 2014. The challenge presented by the
exhibition, said Dr Li, was to design and
develop electronic textile fabrics that are as washable, comfortable, light and
soft and fashionable as traditional fabrics. These fabrics – or conductive
yarns – could then be applied across a range of uses and needs including healthcare and medical uses, outdoor apparel,
and even for keeping people warm on their way to work.
During the seminar Dr Li also explained the following
Human Modelling – Making Shopping Well-fitting Clothes Easy and Fun
Dr Andrew Zhu, a graduate (MPhil and Doctor’s degree) from the Institute of
Textile and Clothing at Hong Kong Polytechnic University, explained how TOZI recently
conducted research into the booming trend of online shopping but had found that
there was a return rate of more than 30 per cent when it came to the clothes
that were purchased. Hence, the institute turned its attention to “intelligent
3D human modelling technology”. This
technology requires two mobile photos to be taken. Once the photos are taken,
the technology can calculate accurate body measurements immediately. This means
that in the near future custom-made clothes can be purchased and the rate of
return will be decreased.
During the seminar, Dr
Zhu further explained how this technology:
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