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Malaysia supports micro-entrepreneurs to boost the country’s e-commerce

Malaysia supports micro-entrepreneurs to boost the country’s e-commerce

An announcement by the Malaysia Digital Economy Corporation
(MDEC) a special training and
coaching programme aimed at creating sustainable e-Commerce businesses as well
as inclusivity in Digital Economy and the ability to compete in the global
market.

The
successful completion of high potential eUshawan participants was celebrated by
MDEC. They were the first batch to complete a special training and coaching
programme aimed at creating sustainable e-Commerce businesses.

Under the Ministry of Communications and
Multimedia Malaysia
, MDEC, formerly known as Multimedia
Development Corporation Sdn. Bhd., was formed 22 years ago. It is the lead
agency in driving the digital economy, with efforts centred on driving
investments, building local technology champions, catalysing digital innovation
ecosystems and propagating digital inclusivity.

MDEC is responsible
for guaranteeing that Malaysia plays an integral part in developing and
nurturing talent to drive digital innovation around the world, at the same
time, attracting participation from global ICT companies to invest and develop
cutting edge digital and creative solutions in the country.

The
eUshawan Level Up Programme is a collaboration between MDEC and Cradle Fund Sdn Bhd’s
Coach and Grow Programme, which began on October 2017. It has two stages, with
durations of six months and 3 months, respectively. A series of online and
face-to-face consultation sessions occurred during the first stage, wherein
they had to set their 6-month targets with their assigned personal coaches.

Cumulatively,
the participants achieved a total of RM12,043,069 in revenue, which is 125%
more than the original target.

The second
stage will have these 15 chosen participants undergo an intensive 3-month
programme focusing on funding and export readiness.

Participants
will go through the following training modules during the programme: Design Thinking,
Business and Financial Management, Advanced Digital Marketing, Branding
facelift, e-Commerce Website Development, Marketing Production Development.
Furthermore, participants also received face-to-face coaching sessions by
industry experts.

MDEC CEO
Datuk Yasmin Mahmood said, “Our entrepreneurs are the drivers of Malaysia’s
Digital Economy growth. Given that, MDEC and our partners are committed to
train and equip our micro-entrepreneurs with the tools and skills to succeed in
e-Commerce, and ultimately reach global markets via the Digital Free Trade
Zone.”

In this
endeavour, MDEC partners with agencies like the Ministry of Higher Education,
Majlis Amanah Rakyat (MARA), SME Corporation Malaysia (SME Corp), Permodalan
Usahawan National Berhad (PUNB) , FELCRA Berhad, Federal Agricultural Marketing
Authority (FAMA), Kementerian Pembangunan Wanita, Keluarga Dan Masyarakat
(KPWKM) and the Malaysian Agricultural Research and Development Institute
(MARDI).

Various
universities and training institutions such as University of Kuala Lumpur
(UniKL), University Malaysia Kelantan (UMK), Universiti Utara Malaysia (UUM),
UiTM Technology Centre Sdn Bhd (UiTM TECH) and Giatmara have also contributed.

She added,
“The eUsahawan Level Up programme is a testament to MDEC’s commitment in
providing an ecosystem for our micro-entrepreneurs to grow to the next stage.
Ultimately, we want to encourage inclusivity in Digital Economy and enable
Malaysian entrepreneurs to compete in the global market.”

The programme’s
top performer, Muhamad Sharizal Saidin, founder of Perfume Heaven from Malacca,
said, “Since I joined eUsahawan Level Up Programme, my online business sales
have increased tremendously from 5% to 95%. It opened a new revenue stream for
my business by improving new customer acquisition and experience. Now, I can
spend more time with family. Thank you MDEC for giving me this opportunity.”

#YOUCANDUIT
is a campaign started in 2015 by MDEC that aims to generate digital income
opportunities for the Rakyat. There are two initiatives under this campaign:
eRezeki and eUsahawan which aim to encourage additional income sources via
digital platforms.

eUsahawan
is a national initiative aimed at inspiring and providing Malaysian youths and
micro entrepreneurs with knowledge on digital entrepreneurship. Around 160,020
Malaysians have been trained by MDEC nationwide.