News

Articles:

Singapore Airlines to launch world’s first blockchain-based digital wallet for airline loyalty

Singapore Airlines to launch world’s first blockchain-based digital wallet for airline loyalty

Singapore
Airlines (SIA) announced that it is launching the world’s first blockchain-based
airline loyalty digital wallet for its KrisFlyer frequent-flyer programme. A
new KrisFlyer digital wallet app is expected to be launched in about 6 months.

According
to the press
release
by SIA, the digital wallet will allow the KrisFlyer members to use their
digital KrisFlyer miles for transactions at participating retail merchants. SIA
is currently signing up retail merchant partners in the Singapore market to start
with.

The digital
wallet app will be enabled through blockchain technology, using an SIA-owned
private blockchain involving only merchants and partners. The idea came about
after a successful proof-of-concept exercise carried out in collaboration with
KPMG Digital Village and Microsoft.

“Innovation
has been a key contributor to the success of Singapore Airlines since Day 1 and
we are very excited about this world-first initiative, which will bring even
more benefits to members of our KrisFlyer programme,” Singapore Airlines CEO
Goh Choon Phong said.

This
project illustrates SIA’s commitment to invest in the digital side of the business
to improve services to customers. It is also in line with the Airline’s
recently announced Digital Innovation Blueprint.

As reported
earlier
, the Digital Innovation Blueprint seeks to establish SIA as a
digital aviation and travel experience leader by significantly boosting the
airline’s digital capabilities. Under the Digital Innovation Blueprint, SIA also
sealed key bilateral partnerships with government agencies and universities,
including the Agency for Science, Technology and Research (A*STAR), Civil
Aviation Authority of Singapore (CAAS), Economic Development Board (EDB) and
National University of Singapore (NUS).

Feature image: Phillip Capper/ CC BY 2.0

0 Shares