The Digital Innovation Blueprint seeks to establish SIA as a digital aviation and travel experience leader by significantly boosting the airline’s digital capabilities. It is part of the Airline’s ongoing three-year transformation programme.
Airlines (SIA) today announced the launch of its Digital Innovation Blueprint
through the unveiling of key bilateral partnerships with the Agency for Science,
Technology and Research (A*STAR), Civil Aviation Authority of Singapore (CAAS),
Economic Development Board (EDB) and National University of Singapore (NUS).
Innovation Blueprint seeks to establish SIA as a digital aviation and travel
experience leader by significantly boosting the airline’s digital capabilities. It is part of the Airline’s
three-year transformation programme.
“With the launch of our Digital Innovation
Blueprint, we aim to be the leading digital airline in the world”, CEO of SIA
Mr Goh Choon Phong said at the launch.
has been building an open innovation culture through continual digital training
and projects, such as in digital innovation and agile methodologies. It was previously
announced that SIA set up a 3,200 square-feet Digital Innovation Lab which
serves as a collaborative workspace that allows SIA staff to work with innovative
companies including start-ups, established incubators and accelerators, to
stimulate new ideas and facilitate collaboration in a creative environment.
press statement, SIA is now taking its Digital Innovation Blueprint to the
next level through extensive collaboration partnerships. All collaboration
partnerships aim at building capabilities to increase effectiveness and
efficiency through digital technology and open innovation as well as to develop
new business opportunities.
Speaking at the launch, as
quoted by Straits
Times, Minister for Trade and Industry (Industry) Mr S. Iswaran stated that
“digitalisation is transforming, if not disrupting industries, and catalysing
new growth areas, including in the aviation and aerospace industries.”
Mr S. Iswaran added
that there will be “significant impact across the value chain – from customer
service and airline operations, to aircraft manufacturing and maintenance, repair
partnerships with CAAS and EDB aim at establishing joint support to foster a
vibrant digital aviation and aerospace ecosystem. To boost the attractiveness
of Singapore as a travel and aviation hub in the Asia-Pacific region, the collaboration
will focus on driving traveller-centric convenience with digitally-enabled
experiences and engagements. This includes personalisation of passengers’
end-to-end travel experience and transforming ground handling processes. The Digital
Innovation Blueprint is also in line with other key initiatives under the Air
Transport Industry Transformation Map (ITM) which OpenGov reported
its partnership with A*STAR, a Master Research Collaboration Agreement (MRCA)
has been signed. The research body will help identify and develop applied
research partnership opportunities to help improve the operation of SIA. The
goal is to develop innovative solutions and accelerate the adoption of digital
technologies that help lower maintenance costs, decrease aircraft delays, and
aid SIA in enhancing service standards. Some of the research areas include data
analytics, Internet of Things (IoT) and virtual and augmented reality.
According to the report by
Times, one of the SIA-A*STAR
collaboration uses A*STAR’s data analytics expertise to develop a way
to predict when critical parts of aircraft need to be fixed or replaced using
existing aircraft maintenance data. It is understood that such work has started on A380 aircraft parts
and will be progressively extended to other aircraft types in SIA's fleet.
the signing of two Memoranda of Understanding (MOU), NUS will be a knowledge
partner of SIA’s Digital Innovation Blueprint. Under the first MOU, joint
research projects will be established between SIA and NUS Faculty of Business, Faculty
of Computing, and Faculty of Engineering. The industry-academia exchange targets
research on solutions for business challenges through joint research and
development (R&D) activities, seminars, conferences and workshops in the
areas of digital aviation and travel experience.
Under the second MOU, SIA will collaborate with
NUS Enterprise to jointly develop an innovation ecosystem around the themes of
Digital Aviation and Travel Experience, to create and grow new technologies,
start-ups and talents that can solve SIA’s businesses challenges via a joint
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