Singapore Tourism Board inks 3-year MOU with Grab to share consumer insights and extend cashless experience to visitors

Singapore Tourism Board inks 3-year MOU with Grab to share consumer insights and extend cashless experience to visitors

The Singapore Tourism Board (STB) has signed
a three-year Memorandum of Understanding (MOU) with Grab, Southeast Asia's
leading ride-hailing platform, aiming to provide a better experience for visitors
to Singapore.

Under the MOU, Grab and STB will collaborate on a wide range
of initiatives that will be rolled out in phases. This includes extending the
cashless experience to visitors. E-payments is one of the strategic
Smart Nation projects
. In line with the national
to go cashless, Grab and STB will roll out GrabPay, Grab’s mobile wallet
payment solution, at tourist hotspots such as hawker centres, dining
establishments, cultural and lifestyle precincts, shopping centres and tourist

To further boost the adoption of cashless payments in a more
targeted manner, Grab and STB will exchange insights on visitor preferences.
Tourists can experience these hotspots without having to change for local
currency, and redeem GrabRewards points through the Grab app to discover other
experiences and events.

Grab and STB will also launch a joint study to better
understand visitors' behavioural patterns and preferences for transport modes
to get around Singapore. The insights gained are expected to help both Grab and
STB to tailor offerings that are more relevant to visitors and enhance their overall

Another initiative under MOU focuses on facilitating easier
access to travel information. Grab will share its booking APIs (Application Programming
Interfaces) in phases through STB's Tourism Information & Services Hub (TIH

This will allow select tourism businesses to integrate
Grab's various tools into their own digital platforms. This will enable
visitors to better plan travel routes by providing easier access to information
about estimated fares and waiting times.

Grab will also offer extensive mobility solutions for
business travellers through its range of services, from GrabCoach to GrabCar
Premium, to STB's partners in the Meetings, Incentive Travel, Conventions and
Exhibitions (MICE) industry in Singapore.

"Our collaboration with Grab extends beyond
transportation to include sharing of consumer intelligence data and
spearheading innovation and technological initiatives. With Grab's extensive
presence in the Southeast Asian region, which contributes a very large share of
our visitors, we are confident of reaching a sizable audience through the
multi-faceted touch points offered through the Grab app. Together, we will
create a travel experience that is both seamless and personalised to the needs
of our visitors," said Mr. Quek Choon Yang, Chief Technology Officer,
Singapore Tourism Board.

"Singapore is a great place to live, visit, work and
play. At Grab, we are continuously working to make Singapore's transport and
payments systems seamless, convenient and accessible for all. STB brings
onboard its deep understanding of tourism trends, patterns and behaviours in
Singapore. Our collaboration with STB will help ensure that locals and visitors
alike can enjoy the same quality experience as they explore our city using the
Grab app," Lim Kell Jay, Head of Grab Singapore.

[1] The TIH is
a B2B platform developed by STB which allows businesses to both contribute and
access the most up-to-date information and travel services. TIH would serve as
a central API gateway that aggregates destination content and services,
and distributes them seamlessly across TIH-linked tourism-related digital
channels such as websites, mobile application and kiosks​​. Businesses can
benefit from increased exposure of their product offerings and efficiencies in
sharing and updating of tourism-related content, while STB can obtain rich data
insights on the visitor journey.