Transformation Map for Singapore’s Infocomm Media sector aims to grow the industry’s value-add by 6% annually

Transformation Map for Singapore’s Infocomm Media sector aims to grow the industry’s value-add by 6% annually

Above photo: Minister for Communications and Information, Dr. Yaacob Ibrahim speaking at the launch of the ITM for the Infocomm Media sector

The Infocomm Media Development Authority (IMDA) has released
the Industry Transformation Map (ITM) for the
Infocomm Media sector, which outlines the strategies to prepare Singapore for
the digital economy. (Roadmaps are
being developed for 23 industries to address issues within each industry and
deepen partnerships between Government, firms, industries, trade associations
and chambers.)

Speaking at the launch of the ITM, Minister for
Communications and Information, Dr. Yaacob Ibrahim, said the ITM aims to grow
the ICM industry’s value-add by around 6% annually (almost twice as fast as the
overall economy). It is also expected to employ more than 210,000 workers (from
approximately 194,000 workers in 2016), and create more than 13,000 new PMET (Professionals,
Managers, Executives and Technicians) jobs by 2020.

The ICM ITM will prepare Singapore for the digital economy
through three thrusts. The first is to invest and build capabilities in four
frontier technologies, namely Artificial Intelligence (AI) and Data Analytics;
Cybersecurity; Immersive Media and Internet of Things (IoT). (Dr. Ibrahim outlined
the four frontier technology focus areas in his speech at the Infocomm Media Business
Exchange (imbX) opening ceremony in
May this year

The second thrust is to strengthen the core of the ICM sector,
and prepare the next generation of ICM professionals and companies for future
job roles and business opportunities. The third is to guide companies and
workforce from the other sectors in adopting digital technology to improve
productivity and efficiency.

Image credit: IMDA

AI initiatives

Today, a number of AI initiatives was announced, as part of
the focus on frontier technologies. Over the coming months, concrete and
specific initiatives in the other three frontier technologies will be revealed.

AI Singapore (AI.SG)
was set up in May 2017 with up to S$150 million fund to catalyse, synergise and
boost Singapore's AI capabilities.

IMDA will work with AI Singapore to develop the AI ecosystem
and make AI an enabler for growth and jobs. Companies can look forward to the several
initiatives to help them adopt AI solutions.

An AI Business Partnership Programme will help match
business requirements with the appropriate solutions, as part of which IMDA
will also conduct workshops where AI solutions providers will share their
technologies with interested companies from the relevant sectors. IMDA has
conducted the first workshop for the retail and advertising sector with 12

An AI Apprenticeship Programme will help grow a pipeline of
locally-grown, globally known AI-ready professionals.

Libraries of open AI assets will be created, starting with a
National Speech Corpus to facilitate development of Automatic Speech
Recognition (ASR) technologies.

The availability of AI solutions via SMEs Go Digital will be
widened. The SMEs go Digital programme, which was rolled out in April 2017,
helps SMEs in the adoption and use of digital technology. 

Developing a skilled

Noting that the availability of manpower with the
appropriate skillsets is key to ensure Singapore’s growth in the digital
economy, IMDA will partner industry on programmes to strengthen the ICM core
and prepare Singaporeans for a variety of ICM job roles in other sectors, here
and around the world.

In AI for instance, the AI Apprenticeship Programme aims to
grow the talent pipeline by training 200 professionals over the next three
years. This will be achieved via the TechSkills Accelerator (TeSA), a
SkillsFuture initiative. IMDA will adopt a similar approach to grow our
manpower core in the other identified new growth areas.

IMDA is also collaborating with the industry and community
to grow new digital champions. Today, IMDA signed partnerships with IBM,
Microsoft and Samsung under the Strategic Partners Programme (SPP), which aims
to help local tech companies scale up and build digital capabilities through
joint development of innovative solutions and products for global problem

These new
partnerships aim to benefit between 80-100 companies.
As a start, IMDA will work with these MNCs to enable a pool of Singapore-based tech
companies to enhance their solutions and meet the requirements of IMDA’s SMEs Go Digital
Programme. In addition, they will provide the SME Digital Tech Hub with access to their
technologies to support SMEs in their digitalisation journey, starting with Microsoft and IBM
providing their AI technologies.

IMDA and Microsoft will work with local tech companies, leveraging on the Microsoft Azure platform, and Microsoft’s expertise in workplace productivity, data and analytics, machine learning and artificial intelligence, and cloud computing, to provide robust, enterprise-grade, cloud-based solutions in the targeted sectors identified by IMDA.

Samsung will provide global problem statements and market opportunities curated from its
13 regional offices around Asia Pacific to Singapore-based tech companies. Samsung will,
where appropriate, allow Singapore-based tech companies access to their KNOX and
SmartThings platforms, to build mobility solutions that are cyber secured to address SMEs’
needs in targeted sectors, starting with Smart Facility Management, Transport, Logistics,
Financial Services and Insurance. IMDA is also working with Apple to bring the best-in-class iOS solutions to SMEs to help transform businesses in areas like Retail, F&B, Wholesale, Field Service and Hospitality.

To further develop and deepen Singapore’s ecosystem of tech
companies, IMDA will also expand the scope of Accreditation@IMDA
programme, which currently helps to accelerate the growth of promising tech

Accreditation@IMDA will be re-branded to Accreditation@SG
Digital (Accreditation@SGD), to underscore its value as a national programme.
Leveraging on Singapore’s branding allows the accredited companies to be better
recognised overseas and help them export their capabilities and products.
Accreditation@SGD’s scope will also be expanded to go beyond tech start-ups and
young SMEs to include the more mature SMEs, and a selective pool of
international deep technology companies to be anchored in Singapore. Furthermore, Accreditation@SGD will work with the Economic Development board (EDB), SG Innovate and other industry accelerators to expand the pipeline and pool of promising high growth tech companies in the 4 tech pillars.  

Guide companies and
workforce from other sectors to adopt technology

IMDA will work with the various sector lead agencies to
develop the Industry Digital Plans (IDPs) for SMEs. The IDPs aim to guide these
companies in technology adoption by helping them to understand the benefits of
adopting relevant digital technologies, and by providing guidance to ICM
vendors to meet the companies’ specific digital technology needs.  The
creation of IDPs under the SMEs
Go Digital Programme
was announced
in this year’s budget
 by Finance Minister, Mr. Heng Swee Kiat. Earlier
this week, the first
IDP was released for the logistics industry

Through the IDP, SMEs can:

  • Assess and identify their digital readiness and the digitalisation
    opportunities based on a broad understanding of their business operations,
    current level of digitalisation, and business expansion plans;
  • Adopt pre-approved digital solutions and seek advice on digitalisation needs
    relevant to their sector;
  • Participate in sector projects co-created by IMDA and industry leaders that aim
    to uplift the whole sector, enabling SMEs to exploit growth opportunities; and
  • Understand the training options available for their employees to build up a
    digital ready workforce.

The Retail IDP was announced today to provide step-by-step
advice to SME retailers in their digitalisation journey. Taking reference from
the Retail ITM, IMDA and SPRING Singapore will also work together on new
initiatives to catalyse the transformation in the Retail industry.

The agencies will pull together retailers and
other industry stakeholders such as wholesalers, logistics companies and
e-commerce marketplaces, to create omni-channel solutions to benefit
traditional retailers. This will grant retailers the opportunity to both sell
from their physical shops and be competitive online with the ability to
transact and fulfil deliveries efficiently.