These skills which include Business Growth mindset, Growth Marketing and User Experience Design are key skills required by SMEs and Start-ups to succeed in the digital economy. The Accelerator will provide a Market Acceleration Program (MXP) that provides a foolproof formula for Startups and Corporates to commercialise their innovation.
According to a press release, a fast-expanding omnichannel commerce ecosystem builder, today announced that it has launched Silicon Valley-based academy and accelerator in Malaysia.
The founders of the academy were in Kuala Lumpur to announce the launch of the academy together with the founder and executive chairman of the omnichannel.
The launch was witnessed by Malaysia Digital Economy Corporation (MDEC) chief executive officer.
The Academy will train talent the skills and methodologies required to grow businesses online. These skills which include Business Growth mindset, Growth Marketing and User Experience Design are key skills required by SMEs and Startups to succeed in the digital economy.
On the other hand, the Accelerator provides a Market Acceleration Program (MXP) that provides a fool-proof formula for Start-ups and Corporates to commercialise their innovation.
The academy was started in Silicon Valley in 2015 by a group of entrepreneurs who has extensive experiences in building and mentoring start-up companies. Through their first-hand experiences, they developed a structured methodology and training syllabus that teaches an organisation to grow their business effectively in an ever-changing business environment.
With the academy and accelerator, companies now have a scientific method to develop product market fit through the process of market discovery, market messaging, market outreach and market results. This process will help Start-ups, SMEs and even Corporates develop scalable and successful business for the digital economy.
The MDEC CEO met up with the tech company’s founders in 2017 when he was mentoring at the Google Launchpad Accelerator in San Francisco. He noted that in today’s business environment, technology or product is no longer a big differentiator as the internet has democratized the sourcing of products and technology.
Therefore, he added, rather than focusing on product development, companies must instead focus on the go to market strategy and finding the correct product-market fit. Realizing the gap that exists into today’s business, the founders of the academy and accelerator have developed a growth methodology that encapsulates their learnings that will effectively turn entrepreneurship from an instinct to a science.
One of the founders noted that to ensure consistent and quality delivery of our programs, all the academy’s trainers are trained by instructors in Silicon Valley before they can begin training at the Academy in Malaysia. In addition, the academy in Malaysia will also have an instructor from the US that has the experience of helping companies in the Silicon Valley grow.
It was noted that as a government agency, MDEC works closely with industry players, regulators and accelerators to drive the nation’s tech start-up and entrepreneur ecosystem. The omnichannel’s positive vision in bringing the Academy to Malaysia will help tech entrepreneurs boost more sustainable business growth.
Thus, tech entrepreneurs will be able to tap the Academy’s extensive network of entrepreneurs, companies, world-class mentors and instructors, together with industry engagements designed to help them succeed.
Asia Pacific University’s CEO stated that the MOU represents a collaboration between industry and academia that aims to inculcate into students not only the entrepreneurial and growth mindset that is required in today’s innovation economy but also to teach the foundation of growth from the perspective of marketing, business and user experience.
He added that it also aims to develop an acceleration platform within APU for innovative ideas from students to be identified, nurtured, developed and eventually commercialized. This will facilitate the growth of the start-up ecosystem within Malaysia.
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