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Malaysia gets first AI-powered social platform

According to a recent report, four of Malaysia’s most established content sites have joined forces to build a new social content site. The site will be run with the help of AI.

The decision to develop the site was driven by pressure for higher traffic numbers (i.e., a greater number of users).

The shift in Malaysian online media consumption and advertiser priorities towards websites that focus on fast viral content has resulted in an unexpected partnership — online portals have expressed excitement over the announcement of the site’s launch.

Officially, the site has been branded as a new social content aggregator news site.

In just three days after a soft launch on 28th March 2019, the site has already garnered 40,000 pageviews, as a dual-language social news site for Malaysians to get their daily fill of:

  • Lifestyle news
  • Current trends
  • Tech news & insights
  • Socio-political insights
  • Legal info & education

A few short years ago, the online portals that created the site were individual trailblazers, riding the then-new wave of online media. The portals amassed users and followers for their new and innovative approaches to content in their respective areas of focus. However, over the last 12 months, the companies noticed a trend of traffic moving towards fast, sensationalist articles.

Advertisers have followed suit, looking for ever more highly trafficked sites, to post their ads to the widest audiences.

Thus, this new platform was idealised as a solution to the problems above, leveraging on the companies’ existing strengths with a focus on a fast turnaround and guaranteed virality. In three days since launch, the site has already garnered 40,000 views.

The companies’ existing writers have been employed from each parent site to deliver the necessary content. Moreover, they have received training on how to maximise speed and efficiency in their writing — focusing on search engine optimisation (SEO) and optimising reach at any cost.

However, it expected that in the near future the site will not even need writers (at least not in the capacity that it currently does).

With one of the parent companies’ proprietary AI-based writing technology, CV Control, which finds content online, and instantly writes an article with minimal human intervention, the need for human writers is minimised.

The co-founder of the firm that is providing the proprietary AI-based writing technology detailed the process of the development and maintenance of the site, noting that since it is a “numbers game”, greater traffic equates to quality.

In addition, the co-founder noted that clients appear to be fine with the trade-off, seeing as the focus is maximising numbers. Thus, the CV Control technology is being trialled to determine whether it can be used to deliver results faster than human journalists.

One of the heads of the partnering firms emphasised the importance of adapting to change. It was noted that in order for businesses to survive (content producers, in particular) they will need to focus their resources on optimising their processes and evolving with the time. That is, keeping pace with the dynamic rate of change of the technological landscape and how it relates to content production and the extension of a company’s reach.

Ultimately, the focus is on survival and evolution. It was noted that if businesses fail to evolve and incorporate, if not model their businesses around, technology and innovation they risk extinction.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

As a Titanium Black Partner of Dell Technologies, CTC Global Singapore boasts unparalleled access to resources.

Established in 1972, we bring 52 years of experience to the table, solidifying our position as a leading IT solutions provider in Singapore. With over 300 qualified IT professionals, we are dedicated to delivering integrated solutions that empower your organization in key areas such as Automation & AI, Cyber Security, App Modernization & Data Analytics, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Renowned for our consulting expertise and delivering expert IT solutions, CTC Global Singapore has become the preferred IT outsourcing partner for businesses across Singapore.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.