February 29, 2024

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Thailand Building a Future-Ready Media Workforce

Thailand has emerged as the second most digitally competitive nation in East Asia and the Pacific, signifying notable advancements in its approach to digitisation per reports. The country has introduced policies to foster digital adoption, including implementing the national strategy known as ‘Thailand 4.0’. With the potential for substantial economic benefits, digital transformation could contribute up to US$79.5 billion of annual economic impact by 2030.

Despite the immense potential, Thailand needs help fully harnessing the benefits of digital transformation, primarily due to a shortage of available digital skills. Addressing this issue is crucial to ensure a skilled future workforce, and it necessitates both public and private sector initiatives to bridge the gap and propel Thailand towards its digital future. Efforts should focus on meeting the digital skilling requirements of job seekers, students, and educators to overcome these challenges.

In light of this, the Digital Economy Promotion Agency (depa), in collaboration with the Broadcasting Research and Development Fund Television and Telecommunications for the Public Benefit (KAT), has initiated the Digital Skills for Media Industry project.

This project aims to create a platform for individuals in the media industry to voice their opinions and requirements regarding developing essential skills needed for adaptation in the digital era. By designing a curriculum focused on digital skills, the project aims to enhance the capabilities of the Thai media industry.

Digital skills refer to the abilities and knowledge required to navigate digital technologies effectively. Through the Digital Skills for Media Industry project, depa can support and promote the growth of the media industry by equipping professionals with the necessary digital skills to navigate the evolving social landscape. These skills are essential in the digital age, enabling individuals to thrive in various personal, educational, and professional contexts.

Having digital skills in this era is so essential. Furthermore, it is crucial for the workforce and will generate success for the company and the organisation.

Depa highlighted that the project’s objective is to facilitate the readiness of media personnel to embrace appropriate changes and empower them with the skills to adapt. Additionally, it seeks to foster the potential and preparedness of new graduates to become proficient professionals in the modern media industry.

“Equipping individuals with digital skills will enhance their preparedness for the real world upon graduation,” said Depa.

Depa, in collaboration with partner agencies and researchers involved in the Digital Skills for Media Industry project, invites media industry professionals to partake in surveys and focus group activities. The primary focus will be on identifying the digital skill requirements of the media industry in the present context.

The valuable insights obtained from this study will play a pivotal role in analysing and improving the digital skills development curriculum, ensuring it aligns effectively with the evolving demands of the media industry. This endeavour presents an exceptional opportunity for media professionals to actively engage in free digital skills development courses, enhancing their capabilities and expanding their knowledge base.

Moreover, participating in these courses will foster a collaborative environment, facilitating knowledge exchange and networking opportunities among industry peers. By capitalising on this platform, media professionals can stay updated with the latest industry trends, refine their skills, and contribute to the growth and innovation of the media landscape.

PARTNER

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private company, Qlik offers real-time data integration and analytics solutions, powered by Qlik Cloud, to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.

PARTNER

CTC Global Singapore, a premier end-to-end IT solutions provider, is a fully owned subsidiary of ITOCHU Techno-Solutions Corporation (CTC) and ITOCHU Corporation.

Since 1972, CTC has established itself as one of the country’s top IT solutions providers. With 50 years of experience, headed by an experienced management team and staffed by over 200 qualified IT professionals, we support organizations with integrated IT solutions expertise in Autonomous IT, Cyber Security, Digital Transformation, Enterprise Cloud Infrastructure, Workplace Modernization and Professional Services.

Well-known for our strengths in system integration and consultation, CTC Global proves to be the preferred IT outsourcing destination for organizations all over Singapore today.

PARTNER

Planview has one mission: to build the future of connected work. Our solutions enable organizations to connect the business from ideas to impact, empowering companies to accelerate the achievement of what matters most. Planview’s full spectrum of Portfolio Management and Work Management solutions creates an organizational focus on the strategic outcomes that matter and empowers teams to deliver their best work, no matter how they work. The comprehensive Planview platform and enterprise success model enables customers to deliver innovative, competitive products, services, and customer experiences. Headquartered in Austin, Texas, with locations around the world, Planview has more than 1,300 employees supporting 4,500 customers and 2.6 million users worldwide. For more information, visit www.planview.com.

SUPPORTING ORGANISATION

SIRIM is a premier industrial research and technology organisation in Malaysia, wholly-owned by the Minister​ of Finance Incorporated. With over forty years of experience and expertise, SIRIM is mandated as the machinery for research and technology development, and the national champion of quality. SIRIM has always played a major role in the development of the country’s private sector. By tapping into our expertise and knowledge base, we focus on developing new technologies and improvements in the manufacturing, technology and services sectors. We nurture Small Medium Enterprises (SME) growth with solutions for technology penetration and upgrading, making it an ideal technology partner for SMEs.

PARTNER

HashiCorp provides infrastructure automation software for multi-cloud environments, enabling enterprises to unlock a common cloud operating model to provision, secure, connect, and run any application on any infrastructure. HashiCorp tools allow organizations to deliver applications faster by helping enterprises transition from manual processes and ITIL practices to self-service automation and DevOps practices. 

PARTNER

IBM is a leading global hybrid cloud and AI, and business services provider. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service.

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